Images that spark an emotional connection lead to clicks, regardless of position on a search results page.
It’s no secret that product descriptions shown at the top of search results listings perform better than those for adjacent items. That top-left corner of e-commerce pages is such a coveted slot that a whole industry has grown up to optimize listings to achieve these spots. But what if I told you the top-left wasn’t the be-all and end-all, and that engagement with products was about more than just the position on a page? Read the whole story in my article in the Internet Retailer. Comments are closed.
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